Keep marketing. Skip the R1 million fine.

Nobody enjoys the "where did you get my number?" call. From now on it can also cost you. South Africa's new opt-out registry says you must register and clean your lists every month. We handle it for insurers, lenders, call centres, estate agencies, dealerships and anyone else who sells by phone or message, so you can get back to selling.

Get my free compliance score 7 quick taps. No sign-up, no sales call unless you ask.
Register by 31 Dec
59 days left NCC registration window
What changed

People can now block marketing from you, your industry or a channel on one national register, run by the National Consumer Commission.

What you must do

Register by 31 December 2026, then check your lists against the register every month and stop messaging anyone who's blocked you.

What it costs to ignore

Fines up to R1 million or 10% of turnover. Full enforcement is expected from 15 April 2027.

Who we work with

South Africans got 17.47 billion spam calls in the first half of 2026. These are the sectors that send the most marketing, and the ones we look after.

SMS & WhatsApp

Estate agencies

Listing blasts, show-day messages and canvassing owners who might sell all count as direct marketing.

Guide for estate agencies
Calls & SMS

Insurance & funeral cover

Insurance pitches are the biggest single type of spam call in South Africa, about 14% of the total.

Guide for insurers
Calls & SMS

Lenders & financial services

Loan, credit and investment offers make up about 10% of spam calls. Insurers and financial institutions are named in the rules.

Guide for lenders
Calls

Call centres & outsourced sales

Singled out at the registry's launch. The brands you sell for stay liable for your calls, so they will ask you for proof.

SMS & calls

Telecoms & phone deals

Contract upgrades and phone deals were one of the examples named when the registry went live.

SMS & WhatsApp

Car dealerships

Stock specials, finance offers, trade-in deals and service promotions sent to your customer base.

Guide for dealerships
Calls & SMS

Solar & backup power

Installers market hard by phone and SMS. The NCC lists alternative power supply as a sector of its own.

And more

Selling by phone or message?

Private colleges, travel, retail, wellness and others are covered too. If you market to people directly, the rules apply.

How exposed are you?

Seven questions, one at a time. You get a score, a to-do list and the plan that fits. Your answers stay on this page.

1 / 7

First things first. What kind of business are you?

How it works

  1. We register you

    Your business goes onto the NCC portal properly, within 48 hours.

  2. We clean your lists

    Every month we check your contacts against the register and block anyone who opted out, in every tool you send from.

  3. You get the paper trail

    A one-page report: what we checked, who we blocked, and when. Keep it as your proof.

November clean-upExample
072 ••• 4418fine
083 ••• 9021opted out
061 ••• 3307fine
079 ••• 1154fine
082 ••• 6640opted out
074 ••• 2981fine
6 checked · 2 blocked · report filed 01/11

Prices

ClearlistFounding prices · locked 12 months
ENTERPRISEfrom R7,500/moCall centres, franchises and lenders: multiple teams, outsourced partners and audit-ready reporting.Ask for a quote
SETUPR999Once-off. We register you on the NCC portal and set up your monthly routine.Choose setup only
STARTERR499/moOne branch, up to 5,000 contacts. Monthly clean-up, blocking, report and your Clearlist Verified badge.Choose Starter
GROWTHR1,500/moSeveral branches or agents, all your tools covered, staff guidance and a quarterly check-in.Choose Growth
Pay yearly: 12 months for the price of 10No VAT charged · NCC fees passed on at cost
Only 20 founding spots

If we miss a month, it's free.

That's our promise. We stand behind our service. Nobody can honestly promise you'll never be investigated.

What the NCC charges you

R2,574 to register, then R0.12 per blocked record from May 2027. We pass it on at cost and show it on your report.

Bigger than one branch?

Call centres, franchises and lenders start at R7,500 a month. Want us to run your campaigns too? From R10,000 a month.

Sign up online

Pick a plan, add your details, check everything, then pay. Takes about two minutes. You can cancel within 7 days for a full refund.

Which plan?
How would you like to pay?

Why I started Clearlist

When the opt-out registry went live in October 2026, I read the regulations and the NCC's guidelines. The rules aren't hard, but they need doing every month, and that's easy to forget when you're busy running a business.

Clearlist does that monthly work for you and gives you a written record of it each time, at a price a single branch can afford. If you have a question, you deal with me directly.

Bilal CassimFounder, Clearlist Compliance · Johannesburg

Common questions

Do we really have to register?

If you send marketing to people by SMS, WhatsApp, email, phone or post, yes. Messages that aren't selling anything may fall outside the rules. Not sure? The free check will tell you.

Our clients already said yes to hearing from us. Doesn't that count?

Not any more. A block on the registry overrides consent someone gave you earlier. That's why lists need checking every month, before every campaign.

What do you do with our contact lists?

Only your monthly clean-up. Every client signs a data processing agreement first, as POPIA requires, and we never market to your contacts. Ever.

Can you guarantee we'll never be fined?

No, and be wary of anyone who says they can. We guarantee the work: your lists cleaned every month and the records that prove it. Miss a month and it's on us.

Talk to us

Send us your business name and a good time for a free 15-minute chat. Ask for our free step-by-step guide to registering on the NCC portal and we'll send it over.

hello@clearlist.co.za

Get my free compliance score